Press Release: Sony Europe announces availability for XF90 Series 4K HDR TVs


XF90 Series models are the first 2018 Sony 4K HDR televisions to hit retailers in Europe, available now

Sony Europe announced availability for the 55, 65, and 75-inch XF90 4K HDR TVs introduced at CES 2018 in Las Vegas. These models are now in stock at major Sony authorised retailers across Europe.

The XF90 Series features the 4K HDR Processor X1™ Extreme, producing powerful real-time image processing for ultra-detailed pictures. Sony’s own X-tended Dynamic Range™ PRO 6x technology ensures more detail in dark scenes and makes bright scenes brighter with up to six times the contrast of conventional LED TVs, delivering beautiful night shots full of dazzling lights and deeper blacks. Sony’s newest technology, X-Motion Clarity™, helps keep fast action smooth and clear with images precisely controlled to minimise blur with no loss in brightness, perfect for sports and high speed scenes, particularly in larger screen sizes. To bring the sound to the next level, the XF90 series’ design perfectly matches Sony’s new Dolby Atmos® compatible sound bar, the HT-XF9000.

The XF90 series offers advanced voice control and Android TV™ with instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others.

Pricing for UK and Ireland is as follows:

Screen size UK EU
75” £3,999 €4,699
65” £2,299 €2,699
55” £1,699 €1,999

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